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| By Oli Gardner |
| Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion.
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| Join us Thursday, February 24, as Tamsen McMahon shares how the centuries-old scientific method provides a framework that anyone can use within any organization to make a case for social media.
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| Top 50 Social Brands: eBay Beats Apple, Google |
| eBay clinched the No. 1 spot among the top 50 ranking of social brands for most effectively and consistently engaging customers via social media channels. Apple came in second, followed by Google, BlackBerry, and Amazon.
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| By Christine Whittemore |
| Are there still social media stragglers in your company? Though not using social media (like Facebook) says something about your company, the most critical part of using it is connecting with people. Customers are expecting to be connected with. Here are 10 good reasons to get social for your business.
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