Today's dose of marketing know-how.
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Together with your partner in Full Funnel AI-assisted B2B demand generation:
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Today's dose of marketing know-how | Thursday, February 20, 2025
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👋 Hello, Marketer!
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Cooking and baking can be a fantastic form of self-care. Maybe not having to come up with new meals quite as often as we do (no one mentions when you're a kid how much of adulthood this takes up), but once in a while it's nice to make the process special. And the more you do it, the batter you get at it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The AI Teammate: How to Collaborate With Artificial Intelligence in Sales
AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MarketingProfs offers exceptional opportunities to gain new skills and stay updated on industry trends. One of the best professional investments I made this year!"
—PRO member, Jan 2024
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SPONSORED ARTICLE
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Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction.
Read more ➔
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SPONSORED
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'AI May Be HOT, but I Need Pipeline Now or I Will Get Fired. Help!'
AI is great for future strategy, but you need revenue now... So how can you still leverage AI along with traditional content syndication to drive your funnel and convert to revenue—now?
Here's how ➔
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INFOGRAPHIC
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The Incredible Scale of AI Capital Investments by Big Tech
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.
See the infographic ➔
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SPONSORED WEBINAR
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How to Drive Demand With Streaming Ads: CTV in the B2B Funnel
Connected TV (CTV) advertising is now a high-precision tool for B2B marketers who know how to use it. But it's easy to make costly CTV ad mistakes. Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Generative AI-Powered Sales and Marketing Conversations
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.
Read more and listen in ➔
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MarketingProfs in-person event
LinkedIn Ads... on Sale?
If you run LinkedIn ads, chances are you could be getting a better bang for your buck. Discover the secrets to improving your results with Low-Cost and Effective LinkedIn Ads That Convert, two hours filled with secrets to squeeze more from your LinkedIn ads. Free for PRO members—or worth the price to upgrade.
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PROFS PICK—SPONSORED
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How can you boost revenue with smart AI and content syndication—starting today?
To stay competitive in 2025 and remain viable well into 2026 and beyond, B2B marketers need to leverage AI integrated with traditional content syndication to efficiently drive their sales funnels. Revline Marketing offers solutions that combine AI and first-party data for better lead validation and quicker revenue conversion. GTM experts like Jon Miller emphasize the importance of smarter budget allocation and spend to achieve growth while the B2B playbook is being rewritten to account for AI. So avoid relying on offshore leads and focus on high-quality, AI-enhanced leads to support your SDRs and sales teams. Revline's offerings capture and nurture high-intent leads that can be converted faster, keeping your pipeline robust and your business thriving.
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Upcoming Events
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
26
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Session 3 of Content Marketer's Crash Course | presented by Amanda Natividad
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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