MarketingProfs Today: Millennials | AI | Analytics Strategies | Demand Gen | Facebook 'Dislike' Button

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In this issue

1.	How-To: Worried About Your Millennial Strategy? Top 3 Myths and Truths
2.	Article: AI-Powered Marketing Is Here: What You Need to Know [Sponsored]
3.	PRO On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
4.	Survey Says: B2B Demand Generation: Marketers' Favorite Tactics
5.	#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week
6.	Infographic: Keyword Selection: The Key to Earning High Search Ranking

Check out this report on how you can use the power of AI in your marketing efforts to drive business results and improve your customer experience.

How-To

Worried About Your Millennial Strategy? Top 3 Myths and Truths

By Mike Dickerson

Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials. Read More

AI-Powered Marketing Is Here: What You Need to Know

By IBM Watson Marketing [Sponsored Content]

Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some important considerations for using AI in your marketing efforts. Read More

FOR PRO Members

On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success

You'll discover how to harness the power of analytics—from establishing clear business goals to improving key performance indicators that matter most. You'll learn specific steps for creating an actionable analytics strategy that provides campaign insights and delivers benchmarks crucial for success. Read More

Check out this report on how you can transform your marketing with AI and see why IDC MarketSpace named IBM as the only leader in Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment.

Survey Says

B2B Demand Generation: Marketers' Favorite Tactics

By Ayaz Nanji

B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. Read More

Quick Take

#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

By Christian Neri

Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page will show less organic reach (but don't worry); youth are leaving Facebook; Snapchat finally offers detailed analytics; much more. Read More

AT-A-GLANCE

Keyword Selection: The Key to Earning High Search Ranking [Infographic]

By Barry Feldman

If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings. Read More

event calendar

Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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