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In This Issue
+ How-To: The Evolution of SEO? Customer Experiences as Content
+ SocialSkim: Truth About Facebook Reach, a Hashtag Primer, YouTube at 10
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: What Makes an Employee Management Material?
+ My View: Businesses Can Profit by Doing Less—but Better
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Advertisement  We don’t smoke in meetings any more. We wear seat belts now. We also work differently. Marketing has changed. So should you. Don’t be left behind. Get the white paper and find out what you need to do to keep up to date.
How-To The Evolution of SEO? Customer Experiences as Content
By Jan Vels Jensen
Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline. Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  The way marketing is evolving, it happens so fast that it's hard to keep up. This whitepaper dives into how marketing has changed, and what you can do to keep up with the changes. Get the whitepaper today.
Survey Says
What Makes an Employee Management Material?
By Ayaz Nanji
Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group. Read More
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Quick Take
#SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!
By Angela Natividad
Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. Skim to stay up to speed. Read More
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My View Businesses Can Profit by Doing Less—but Better
By John Bell
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. Read More
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Feb 24
 FREE Seminar—Hero Quest: A Journey Into Brand Storytelling Done Right
Feb 26
 PRO Seminar—Brain Science and Web Marketing
Mar 5
 PRO Seminar—Tune In to the Voice of the Competitor
Mar 13
 Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Apr 9
 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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