Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: The Benefits of Byline Authorship, and How to Do It Right
+ Podcast: From Attribution to Prediction: ROI Metrics With Jim Lenskold
+ Quick Take: Five Tips for Post-Penguin Link-Building
+ PRO How-To Guide: The ABC's of SEO
+ Survey Says: National Brands Lack Tools to Execute Local Campaigns
+ My View: 15 Buzzwords to Stop Using Immediately
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Trying to reach IT buyers? Join us for a free webinar with Forrester analyst Kim Celestre and real IT pro Philip Moya talking on social IT purchasing trends (and how your marketing can benefit from them). Get your tech-marketing questions answered by the experts. Register NOW to reserve your spot!
How-To The Benefits of Byline Authorship, and How to Do It Right
By Cathy Caldeira
Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your SEO, and you'll spark conversations that generate leads. Take these three steps to get started. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics
By Matthew Grant
Demonstrating value is a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold got me thinking that we may have the purpose of measurement backwards. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO How-To Guide: The ABC's of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10-11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.
Survey Says
National Brands Lack Tools to Execute Local Campaigns Effectively
By Lenna Garibian
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Five Tips for Post-Penguin Link-Building
By Anna Moseva
Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View 15 Buzzwords to Stop Using Immediately
By Verónica Maria Jarski
What marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired me to draw the following slide show. Read More
Author Name
share Twitter Facebook LinkedIn
Mar 5
 FREE Seminar—Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy
Mar 8
 Virtual Conference—B2C & Retail Marketing Sign up for free!
Mar 12
 FREE Seminar—Leverage Your Data to Run Smarter Marketing Programs
Mar 14
 PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
advertisement
Advertisement