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| By William Arruda |
| If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they want to check you out.
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| Move beyond the hype of brand storytelling and learn the essential elements of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan.
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| How Marketers Grow Their Email Lists |
| By Ayaz Nanji |
| Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2.
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| By Gillian Vallee |
| Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity.
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