Today's dose of marketing know-how.
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Together with your partner in Full Funnel AI-assisted B2B demand generation:
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Today's dose of marketing know-how | Wednesday, February 19, 2025
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👋 Hello, Marketer!
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I recently made homemade bread, and it reminded me that even in something that can be as complex as baking there's room to simplify. It was an easy recipe requiring basic ingredients, and it gave me a lovely looking and tasty loaf of sandwich bread. Sometimes all we knead is the most efficient option.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AI in Marketing: Three Strategic Steps CMOs Should Take Now
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing.
Read more ➔
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COMMUNITY | POLL
Technology is changing the world—and marketing is not immune. Which new technology do you think will have the biggest impact on your marketing strategy in the next 3 years?
Which emerging tech will have the biggest impact on your marketing strategy? (Take the poll on LinkedIn.)
- Generative AI
- Augmented reality
- Voice/video recognition
- Other—share in comments
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SPONSORED
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'AI May Be HOT, but I Need Pipeline Now or I Will Get Fired. Help!'
AI is great for future strategy, but you need revenue now... So how can you still leverage AI along with traditional content syndication to drive your funnel and convert to revenue—now?
Here's how ➔
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RESEARCH
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Can AI-Written Blog Posts Rank Well on Google Search?
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Drive Demand With Streaming Ads: CTV in the B2B Funnel
Connected TV (CTV) advertising is now a high-precision tool for B2B marketers who know how to use it. But it's easy to make costly CTV ad mistakes. Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Keeps Your Buyers Awake?
What are your buyers' hopes and fears—the ones that keep them awake at night? You could find out with a lot of market research. But crowd-favorite presenter Andy Crestodina has a quicker answer: Ask AI. Andy reveals his research secrets in AI + Personas, one of 10 sessions from the AI for Content Creators series. Available now to PRO members.
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PROFS PICK—SPONSORED
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How can you boost revenue with smart AI and content syndication—starting today?
To stay competitive in 2025 and remain viable well into 2026 and beyond, B2B marketers need to leverage AI integrated with traditional content syndication to efficiently drive their sales funnels. Revline Marketing offers solutions that combine AI and first-party data for better lead validation and quicker revenue conversion. GTM experts like Jon Miller emphasize the importance of smarter budget allocation and spend to achieve growth while the B2B playbook is being rewritten to account for AI. So avoid relying on offshore leads and focus on high-quality, AI-enhanced leads to support your SDRs and sales teams. Revline's offerings capture and nurture high-intent leads that can be converted faster, keeping your pipeline robust and your business thriving.
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Upcoming Events
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FEB
19
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Session 2 of Content Marketer's Crash Course | presented by Ashley Faus
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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