Today's dose of marketing know-how.
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Together with your partner in Full Funnel AI-assisted B2B demand generation:
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Today's dose of marketing know-how | Tuesday, February 18, 2025
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👋 Hello, Marketer!
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You know the baking show that millions of us binge every time a new group enters the tent? Do you struggle to remember its name? Here's proof you're not just losing it! In the UK, it's "The Great British Bake Off," but in the US it's "The Great British Baking Show" because “Bake Off” is trademarked by Pillsbury in America.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Content and Messaging Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas.
Read more ➔
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COMMUNITY | PSA
February 18 is National Drink Wine Day. 🍷 That is all.
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SPONSORED
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'AI May Be HOT, but I Need Pipeline Now or I Will Get Fired. Help!'
AI is great for future strategy, but you need revenue now... So how can you still leverage AI along with traditional content syndication to drive your funnel and convert to revenue—now?
Here's how ➔
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RESEARCH
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How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
Check out the study findings ➔
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SPONSORED EVENT
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Beyond Email: Tips to Get the Most Out of Marketing Automation
Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue.
Reserve your spot ➔
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INFOGRAPHIC
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Are Google's AI Overviews Good or Bad for Brands?
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stories Change Beliefs
Tell stories of B2B transformations, and change your audience's belief about your brand! Ekaterina Walter, author of The Laws of Brand Storytelling, spilled the secrets that inspire buyers—and we got it all on tape. The B2B Storytelling for Humans Master Class is included with a PRO membership. Watch now!
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PROFS PICK—SPONSORED
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How can you boost revenue with smart AI and content syndication—starting today?
To stay competitive in 2025 and remain viable well into 2026 and beyond, B2B marketers need to leverage AI integrated with traditional content syndication to efficiently drive their sales funnels. Revline Marketing offers solutions that combine AI and first-party data for better lead validation and quicker revenue conversion. GTM experts like Jon Miller emphasize the importance of smarter budget allocation and spend to achieve growth while the B2B playbook is being rewritten to account for AI. So avoid relying on offshore leads and focus on high-quality, AI-enhanced leads to support your SDRs and sales teams. Revline's offerings capture and nurture high-intent leads that can be converted faster, keeping your pipeline robust and your business thriving.
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Upcoming Events
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
19
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Session 2 of Content Marketer's Crash Course | presented by Ashley Faus
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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