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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, February 18, 2020 |
| Qualitative Research: Even More Important in the Age of Big Data | ||||
| Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand our customers. | ||||
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| A Conference Designed for Your Entire Team | ||||
| MarketingProfs event | ||||
| If you're looking for the best education for your B2B marketing team, look no further than MarketingProfs B2B Forum 2020. With access to 70+ sessions, your team members can pick and choose and divide and conquer, then come back together ready to implement all that they learn. Learn more about sending your team. | ||||
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| Metrics for Measuring Transactional Email Success [Marketing Research] | ||||
| Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research. Check out the details from the research. | ||||
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| The Ultimate Contact Form Checklist and Guide for 2020 [Infographic] | ||||
| When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need. | ||||
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| Upcoming Events | |||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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