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In This Issue
+ How-To: Determining Subscriber Value: What's an Email List Member Worth?
+ Survey Says: 4Q13 Email Trends and Benchmarks
+ PRO Favorite: Essential Business Lessons to Drive Change, Grow Profits
+ Infographic: How Marketers Are Managing the Evolving B2B Buyer's Journey
+ My View: What Door-to-Door Salesmen Can Teach Mobile Marketers
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How-To Determining Subscriber Value: What's an Email List Member Worth?
By Karen Talavera
Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your business. Read More
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PRO PRO Favorite Seminar: Jeffrey Hayzlett's Essential Business Lessons to Drive Change and Grow Profits
Jeffrey will walk you through Running the Gauntlet—a rough-and-tumble, straight-talk guide for driving change—to meet the needs of the market, respond to customers, and attract new business. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you’ll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
4Q13 Email Trends and Benchmarks
By Ayaz Nanji
Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive. Read More
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How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]
By Verónica Maria Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges? Read More
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My View What Door-to-Door Salesmen Can Teach Mobile Marketers
By James Ramsey
Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you? Read More
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Feb 18
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Feb 25
 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
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 Virtual Conference—Video Marketing: A Marketing Blueprint for 2014 3 online sessions
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