📋 Table of Contents

Wednesday, February 17, 2021

📋 Table of Contents

1/ 5 Benefits of Influencer Marketing for Recession-Proofing Your Brand

2/ Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

3/ How to Execute Your ABM Strategy: Operationalizing Your ABM Program

4/ How IT Buyers' Researching Behaviors Changed in 2020

5/ As Marketers We Must Adapt

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

A pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of doing so. »

MarketingProfs article

Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas. »

sponsored webinar

How to Execute Your ABM Strategy: Operationalizing Your ABM Program

A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to operationalize your ABM program—and actually reap the benefits of ABM. »

research

How IT Buyers' Researching Behaviors Changed in 2020

The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report. Check out findings from this study. »

As Marketers We Must Adapt

MarketingProfs PRO membership

Adaptation is nothing new for marketers. But over the past several months we've realized just how essential it is. That's why our PRO team's mission is to give you the tools and support you need to face each new challenge and come up with creative solutions. PRO can help you do better marketing.

See how.

Afoot in the Neighborhood

MarketingProfs community goings-on

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Only 7 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.

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News You Can Use

NetElixir Scales Up International Footprint on the Heels of Accelerated Company Growth PR Newswire

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PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation PR Newswire

FinTech Spence Labs Adds Marijuana B2B Payment Platform PYMNTS.com

MSQ Debuts the Latest B2B Supergroup The Drum

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