MarketingProfs Today: High-Performing Content | Hug Your Haters | Nurture Marketing

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In this issue

1.	How-To: Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry
2.	Podcast: Your Customer Service Needs Serious Help: 'Hug Your Haters' Author Jay Baer
3.	PRO Take 10: Personal Branding Strategy: How to Get Famous
4.	Video: Nurture Marketing
5.	My View: Interactive Personalized Video Has Killed One-Size-Fits-All Marketing
6.	Survey Says: Are Marketers Succeeding With Their Personalization Strategies?

Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.

How-To

How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry

By Rogelio Rodriguez

Inbound marketers must convert readers into customers. But producing compelling content 3-4 times a week can be challenging. These four steps to creating better blog posts and articles can help. Read More

Video

Marketing Video: Nurture Marketing

By Kate Moore

It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales. Read More

Podcast

Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Jay shares the secret to turning haters into advocates. Read More

FOR PRO Members

Take 10: Personal Branding Strategy: How to Get Famous

In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to increase your followers and take advantage of content-creation habits that drive results. Read More

Join us on March 11 for our first ever virtual Marketer's Brunch and Learn. Fuel your mind with multiple sessions from some of today's leading marketing technology thought leaders. RSVP today.

Survey Says

Are Marketers Succeeding With Their Personalization Strategies?

By Ayaz Nanji

Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft. Read More

My View

Interactive Personalized Video Has Killed One-Size-Fits-All Marketing

By David Schwartz

RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement. Read More

event calendar

Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 23	FREE Seminar—The Seven Deadly Sins of Data-Driven Marketing
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 8 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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