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In This Issue
+ How-To: Five Crucial Steps to Retaining Brand Loyalty in a Crisis
+ PRO: Improve Your Email Marketing Program With SmartTools
+ Survey Says: CEO Communications—Five Phrases That Signal 'BS'
+ Quick Take: Is Your Business Strategy 2012-Ready? Take the Test.
+ My View: Free Friday—Supercharge Your Content Marketing With Audio
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Advertisement  Time's running out! It's your last chance to register for SocialTech at the Early Bird rate. Don't wait: 2/17 is the final day to take $100 off the regular conference rate. So, register today and join us for serious B2B social media smarts and networking fun in Seattle, March 29-30.
How-To Five Crucial Steps to Retaining Brand Loyalty in a Crisis
By Anita Williams Weinberg
Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, and emerge with a healthy brand and reinforced customer loyalty. Read More
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PRO Improve Your Email Marketing Program With SmartTools
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Webinar: Using Customer Insight to Improve Marketing Effectiveness
Join Aberdeen Group and IBM to learn how predictive analytics can increase your return on marketing investment. Discover performance levels other marketers have achieved, and see techniques on how to improve marketing efficiency and accuracy. Register today.
Survey Says
CEO Communications: Five Phrases That Signal 'BS'
Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall. CEOs who are perceived as inauthentic are viewed as less capable and less effective leaders. Read More
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Quick Take
Is Your Business Strategy 2012-Ready? Take the Test.
In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge. But how does your strategy really measure up? Here are three ways to put your business strategy to the test. Read More
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My View Free Friday: Supercharge Your Content Marketing With Audio
By Verónica Maria Jarski
Despite how often folks walk, work, play, and relax while wearing earbuds, companies still overlook audio when creating their content. So, on this Free Friday, we're offering you a seat at our free seminar dedicated to helping you boost your content with audio. Read More
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@JessGroopman Hot off the press! @altimetergroup's latest report on #ContentMarketing https:////slidesha.re/zDkx8h
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Forum Today's Question
By jacquleyn.joseph 2/16/2012 at 11:38 AM
I am proposing that our business develop a series of trigger emails for lead nurturing. How can I incorporate lead qualification? Go To Question
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Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing
Feb 21
 FREE Seminar—Four Ways to Supercharge Your Content Marketing with Digital Audio Content
Feb 23
 PRO Seminar—How to Build Personas that Persuade Buyers and Increase Sales
Feb 28
 FREE Seminar—Lead Generation with Display Advertising: Tips from the Pros
Mar 8
 PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
Mar 9
 Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15-28
 MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
Mar 29-30
 SocialTech 2012—Seattle, WA fewer than 65 seats left, register today to secure yours!
 
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