MarketingProfs Today

Thursday, February 16, 2023

📋 Table of Contents

1. Should Brands 'Break Up' With Twitter?

2. Five Steps to Design and Execute Impactful Account-Based Plays sponsored webinar

3. A B2B Marketing Deep Dive on AI Foundations, the Future, and More

4. 2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball sponsored webinar

5. What Will Work Look Like in the Future?

6. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

7. Marketing Questions? Let's Slack About It. MarketingProfs PRO Slack community

Scroll down for more, including industry news, community goings-on, and other useful resources.
Should Brands 'Break Up' With Twitter?
article
Should Brands 'Break Up' With Twitter?
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article. »
Five Steps to Design and Execute Impactful Account-Based Plays
sponsored webinar
Five Steps to Design and Execute Impactful Account-Based Plays
Amid tightening budgets and resources, many B2B go-to-market teams are looking for scrappy—and effective—ways to build pipeline and meet their growth goals. Join us to learn how to use account-based plays that target and engage with the companies most likely to be your next customers. »
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
podcast
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist. Read more and listen in. »
sponsored webinar
2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball
After two years of uncertainty, events turned a corner in 2022. And although we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. »
What Will Work Look Like in the Future?
infographic
What Will Work Look Like in the Future?
Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic. Check out the infographic. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
Marketing Questions? Let's Slack About It.
MarketingProfs PRO Slack community
Get your marketing questions answered by the community, offer your own advice, or just hang out. The new MarketingProfs PRO Slack Group is now live! Find the login link on your PRO events page and come join the conversation!
Find your slack link in the popup here
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Why You Should Be 'Cloning' Your Best Customers to Grow Your Business »
The 30 Companies That Produce the Most Startup Founders [Infographic] »
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast] »
Is Digital Advertising Really More Effective Than Traditional Advertising? »
The Tech Habits of Americans Age 50+ »
Three Ways B2B Sales Prospecting Will Evolve in 2023 »
News You Can Use
Updates from around the industry
Discuss Announces People Experience Platform and New Research Partner Ecosystem GlobeNewswire
OnDot Media Launches Three New Tech Media Platforms for Modern Marketers, Developers, and Finance Professionals PR Newswire
Smartrr Bags $10M for Its Customer Experience Approach to E-Commerce Subscriptions TechCrunch
Accel-Backed Venwiz Raises $8.3M in Series A Round VCCircle
BigCommerce Partners With InfoTrax Systems to Deliver Modern Enterprise E-Commerce to Direct Sellers Business Wire
Shieldpay to Consolidate Real-Time Client KYC and AML Data With Fenergo Support Finextra
Upcoming Events
FEB
16
2023 Events-Related Predictions: Clearing the Fog
60-minute webinar | sponsored by Cvent
FEB
21
5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet
FEB
23
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
MAR
2
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
MAR
10
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
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