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Together with the Smarter GTM Company
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Wednesday, February 16, 2022
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The Customer Is Always… Curious
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MarketingProfs PRO webinar
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| Do you know what potential customers are looking for when they visit your website? They leave clues. Join Jeannie Walters, CCXP on February 17 (that's tomorrow!) for Uncover Customer Clues, the second session in her lunch-hour B2B Content as CX Working Webinar series. You'll fill a workbook with content ideas to satisfy your customer's curiosity… and keep them coming back for more. |
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| Profs Picks |
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| GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event. |
| Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Clearbit Launches New Data Activation Platform for B2B Marketing Business Wire |
| Vidyard's Video in Business Awards Prove Virtual Sales and Marketing Can Still Be Personal Yahoo Finance |
| Threekit and Logik.io Partner to Deliver Next-Generation Configuration Experiences for E-Commerce and Direct Selling in 3D and Augmented Reality PR Newswire |
| B2B Payments Startup Duplo Raises $1.3M PYMNTS |
| Databricks Launches Lakehouse for Financial Services to Accelerate Data-Driven Innovation Across the Industry PR Newswire |
| Telgorithm Raises $3.8M to Expand Compliance-Based Messaging Platform Yahoo Finance |
| Alterna Equity Partners Announces Investment in Mod Op PR Newswire |
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