📋 Table of Contents

Tuesday, February 16, 2021

📋 Table of Contents

1/ How to Drive Sales and Marketing Alignment in an Enablement Role

2/ 5 Real-World Tips for Better Data Quality and Marketing Efficiency

3/ The Most Important Email Marketing Optimizations

4/ Nancy Harhut and Vinh Giang Join Keynote Lineup for B2B Forum

5/ What B2B Marketers Need to Know About LinkedIn

6/ How to Execute Your ABM Strategy: Operationalizing Your ABM Program

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

How to Drive Sales and Marketing Alignment in an Enablement Role

COVID has shown us that everything is connected—and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective, here's how you can drive alignment. »

Five Real-World Tips for Better Data Quality and Marketing Efficiency

sponsored webinar

How to Execute Your ABM Strategy: Operationalizing Your ABM Program

A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to operationalize your ABM program—and actually reap the benefits of ABM. »

infographic

What B2B Marketers Need to Know About LinkedIn

Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic. Check it out »

Nancy Harhut & Vinh Giang Join Keynote Lineup for B2B Forum Online

MarketingProfs B2B Forum

Nancy Harhut and Vinh Giang are joining a jam-packed lineup of brilliant marketers for April's #mpb2b online, including host Ann Handley, and keynotes Jacco van der Kooij, Wil Reynolds, and Mark Schaefer. Join us to get the inspiration and insights you need to create MOMENTS THAT MATTER.

Learn about the speakers.

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News You Can Use

Tillit, a Fintech Offering Buy Now, Pay Later for B2B Purchases, Is Closing in on Investment From Sequoia TechCrunch

TechTarget Named a Leader in Multiple G2 Grid Reports on Buyer Intent Data, Marketing Intelligence, and Sales Intelligence for Fifth Consecutive Quarter The Street

REPAY Expands B2B Payments Footprint With PN3 Solutions Partnership Yahoo Finance

Lead Marvels Continues Expansion of B2B Lead Generation Solutions in Legal Markets The Street

Thought Industries Announces Reporting Hub to Deliver Advanced Insights Into Learning Program Performance Yahoo Finance

NetLine Unveils the First and Only Open B2B Lead Gen Marketplace MTS

Copper Announces the Acquisition of Engagement Analytics Platform Sherlock Copper

Invoca Announces New Features to Visualize Conversation Data and Improve Sales Performance MTS

Qualified Welcomes Longtime Salesforce Executive Dan Darcy as Chief Customer Officer PR Newswire

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