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| By Jon Schepke |
| Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five steps that'll help you do just that.
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| By Sarah Baker |
| Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package.
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| Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. In this webcast with Mitch Joel, you'll learn how to create content that delights your customers, engages your audience, and differentiates you from the competition.
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How to Create Your Own Podcast
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| Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems complicated and difficult. But podcasts shouldn't scare you off—especially if you've learned these essential tips.
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By Christine Anderson
My friend Amy and I walked the Camino de Santiago in Spain, a trail known to tear up pilgrims' feet. Amy's, full of puss, were no exception. I tell this story not to be disgusting, but because the Camino can teach us about marketing.
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