<title>MarketingProfs Today: Eight Factors to Consider in List Segmentation; E-tail Marketing--Is Social Media Worth the Cost?

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	How-To: List Segmentation—Why It's Important and How to Do It
	PRO: Reach Influencers and Boost Brand Awareness
	Survey Says: E-tail Marketing—Is Social Media Worth the Cost?
	Quick Take: When Your Slam Dunk Isn't—Customer Misdirection
	My View: Ten Steps to Facebook Success for Your Nonprofit Organization

Already have salesforce automation and email marketing tools? Wondering why you also need marketing automation? Then this paper is a must read -- download it now.

List Segmentation: Why It's Important and How to Do It

By Georgia Christian

List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider. Read More

Reach Influencers and Boost Brand Awareness

Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales. Read More

Find Your Next Star Copywriter... The Right Copy Can Boost Your Profit Potential, Drive More Traffic to Your Website, and Increase Response Rates on All Promotions, Even in a Tough Economy. AWAI’s DirectResponseJobs.com is a job board specializing in highly-trained, direct-response copywriters. Visit today and post your ad for free!

E-tail Marketing: Is Social Media Worth the Cost?

Social media still trails traditional marketing channels (such as email) in driving traffic to retail websites. But customers who visit top retail sites because of a social media interaction are highly likely to purchase. Read More

When Your Slam Dunk Isn't: Customer Misdirection

What do you do if you've created a product you thought would sell—but doesn't? In this real estate example, the lesson was clear: What customers tell you they want, and what they actually want, isn't always the same thing. Read More

Ten Steps to Facebook Success for Your Nonprofit Organization

By John Haydon
If you're like many nonprofit marketers, you're using Facebook to raise awareness and donations. Though your fan base grew steadily when you first signed up, the Facebook honeymoon might be over. Here are 10 ways to keep the fire alive. Read More

@paulcastain 15 Ideas From Zappos Code of Business Conduct https:////bit.ly/fogaxr #management #socialmedia #b2b #smallbusiness

Today's Question

By mehra.someshwar Posted 2/15 at 4:18 am EST
I am working on re-branding for a major company going through a de-merger after a long association. Do you have examples of others who have done this effectively with minimum market effect? Go To Question

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