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Together with the Smarter GTM Company
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Tuesday, February 15, 2022
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It's Good to B2B You
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MarketingProfs B2B Forum
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| Get a flood of inspo and new ideas from the world of B2B marketing at our spring B2B Forum Online, April 6-7. PRO members, you can sign up for FREE. Not yet a PRO member? Register for spring's B2B Forum Online now and you'll get a year-long PRO membership on us. |
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| Profs Picks |
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| GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event. |
| Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take Account-Based Success to the Next Level PR Newswire |
| Oro Launches OroCommerce 5.0 for B2B E-Commerce PYMNTS |
| Hopper Expands Strategic Technology Partnership With Sabre PR Newswire |
| E-Commerce Platform BigCommerce Acquires Software Firm B2B Ninja PYMNTS |
| FIS Announces Acquisition of Payrix Street Insider |
| B2B E-Commerce Site-Building Firm Hullabalook Nets $8M PYMNTS |
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