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MarketingProfs
Feb 15, 2017 Vol. 16, No. 32
In this issue
1. How-To: Six Ways to Generate More (and More Creative) Ideas
2. Podcast: Top Hacks for Becoming a Project Management Master: Nathan Ellering
3.  PRO  How-To Guide: How to Create the Ultimate Case Study
4. Survey Says: User Research Trends: When, Why, and How Brands Test Offerings
5. Infographic: 20 Steps to Take After Your B2B Event to Ensure Future Success
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How-To
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Six Ways to Generate More (and More Creative) Ideas
By Xavier Russo
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read More
Podcast
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Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Tips, tricks, and hacks for managing marketing projects from Nathan, the demand-generation lead at marketing calendar company CoSchedule, and an instructor for the Marketing Project Management Essentials course from MarketingProfs. Read More
FOR  PRO  Members
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How-To Guide: How to Create the Ultimate Case Study
In this 28-page guide, you’ll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect’s needs as well as your goals. You'll learn how to determine the right goal for the results you want and the right subject to write about; you'll also get tips for spreading the word about your case study... and much more! Read More
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Advertisement  What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.
 
Survey Says
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User Research Trends: When, Why, and How Brands Test Offerings
By Ayaz Nanji
Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting. Read More
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AT-A-GLANCE
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20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]
By Laura Forer
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success. Read More

event calendar

Feb 23
PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28
FREE Seminar—The No BS Guide to Influencer Marketing ROI With Lee Odden & Ann Handley
Mar 2
MarketingProfs University—Marketing Project Management Essentials
Mar 2
PRO Seminar—Time Management Bootcamp
Mar 10
Virtual Conference—Marketer's Brunch & Learn | 3 online sessions FREE!
Oct 3-6
B2B Marketing Forum—Save $800 when you register by February 15

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