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| By Kimberly Smith |
| Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement.
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| By Matthew Grant |
| "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author, and this week's guest on Marketing Smarts. But whatever could she mean?
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| Need help defining objectives for your social marketing campaigns? Check out A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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| Security Concerns Hampering Social Commerce |
| More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook.
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By Henry Cazalet
Is your business struggling to jumpstart a marketing campaign? Is your message reaching the right audience? SMS marketing provides a perfect solution for any business—no matter the budget.
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