Today's dose of marketing know-how.
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Together with B2B social media management platform
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Today's dose of marketing know-how | Friday, February 14, 2025
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👋 Hello, Marketer!
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Whether you celebrate Valentine's Day with loved ones, use it in your marketing campaigns, or it's just another day that happens to be Friday, I hope you take a moment today to just appreciate yourself. Look at all you did this week. You made it! What can't you do? (Trick question... you can do anything!)
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Maximize Social Media Marketing as a B2B Company
So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!
Read more ➔
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COMMUNITY | JOKE
Why did Cupid take a copywriting course?
To be more effective with bullets!
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SPONSORED
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Why B2B Marketers Need a Social Media Platform That's Built for Them
B2B marketing requires a social media management platform that leverages LinkedIn and is built for B2B engagement. Discover the specialized features that enhance strategy, boost brand authority, and drive measurable business growth.
Download the complete guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 14, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED EVENT
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Beyond Email: Tips to Get the Most Out of Marketing Automation
Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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BJ Fogg: Persuading Customers via Social Media
How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Zero In on Impactful Content
To create content that makes an impact, find a topic that meets three criteria: It should be meaningful to your audience; it should say something new; and it should align with your brand. Hit all three... and you're golden. Want to learn how? Join research expert Michele Linn in Using Research for Content and Thought Leadership, a Master Class available to PRO members.
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PROFS PICK—SPONSORED
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How can B2B marketers drive business results through social media?
B2B marketers face distinct challenges when leveraging social media for business growth, especially when it comes to proving ROI in terms of revenue. They must ensure their efforts reach the right audience, build brand awareness, establish credibility, and generate demand for their products and services. When done correctly, social media can have a significant impact, driving interest, fostering trust, and creating long-term business opportunities by targeting the right audience with the right message. Staying ahead of emerging trends for 2025 is essential for ongoing success. Platforms like Oktopost, designed specifically for B2B, help teams streamline content distribution, monitor performance, and convert social media interactions into measurable business outcomes, driving lead generation and revenue growth.
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Upcoming Events
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
19
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Session 2 of Content Marketer's Crash Course | presented by Ashley Faus
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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