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Wednesday, February 14, 2024

📋 Table of Contents

1. Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

2. Still Collecting Names? Generate Pipeline Instead. sponsored webinar

3. How CEOs Feel About CMOs

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Discovering the Brain Science That Drives B2B Buyer Behavior

6. Discover What Keeps Your Buyers Awake at Night MarketingProfs PRO member offer

Scroll down for more useful resources.

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases
article
Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies. »
Still Collecting Names? Generate Pipeline Instead.
sponsored webinar
Still Collecting Names? Generate Pipeline Instead.
Using webinars, virtual events, and content hubs to gather leads is no longer enough. Success depends on engaging prospects, identifying their interests and intent, and empowering Sales to convert them into customers. Learn how: Register now. »
How CEOs Feel About CMOs
research
How CEOs Feel About CMOs
What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees. Check out the study findings. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Discovering the Brain Science That Drives B2B Buyer Behavior
video
Discovering the Brain Science That Drives B2B Buyer Behavior
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. Tune in! »
Discover What Keeps Your Buyers Awake at Night
MarketingProfs PRO member offer
What are your buyers' hopes and fears—the ones that keep them awake at night? You could find out with a lot of market research. But crowd favorite Andy Crestodina has a quicker answer: Ask AI. Andy reveals his research secrets in AI + Personas, one of 10 sessions from the AI for Content Creators series. Available now.
Use AI for market research
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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