MarketingProfs Today

Tuesday, February 14, 2023

📋 Table of Contents

1. AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

2. How Businesses Can Navigate a Polarized World

3. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

4. The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts

5. 2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball sponsored webinar

6. Unleash the Quiche! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions
article
AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions
Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how. »
How Businesses Can Navigate a Polarized World
research
How Businesses Can Navigate a Polarized World
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research. Check out the study findings. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts
infographic
The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often. Check out the infographic. »
sponsored webinar
2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball
After two years of uncertainty, events turned a corner in 2022. And although we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. »
Unleash the Quiche!
MarketingProfs Master Class
Chances are you're using Google Analytics to track website visitors. And chances are... you could be cookin' up a whole lot more! Discover how to cook conversion goals, serve up monetization reports, prepare data-based decisions, and more with the Google Analytics 4 for Marketers Master Class, hosted by Christopher S. Penn.
GA4: Dig in!
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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The Power of Nostalgia Marketing [Infographic] »
How Confident Are Senior Marketers in Their Capabilities? »
Is B2B TikTok Right for Your Business? Three Questions to Ask »
Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Bakkt to Enhance Focus on Scalable B2B2C Solutions and Sunset Consumer App Business Wire
Generative AI Company Regie.ai Raises $6M Pulse 2.0
Pixelo Digital Launches Prospectoo, a Real-Time B2B Data-Building Product for Marketers Business Standard
B2B Giant GoodFirms Discloses a New List of the Top-Performing AI Software Yahoo Finance
Ipsos Acquires Xperiti to Strengthen Its B2B Research Capabilities MarketScreener
Tazapay Raises $16.9M in Series A Funding FinSMEs
Upcoming Events
FEB
15
Putting Your B2B Buyer Personas to Work
Session 3 of 4 Working Webinars with Ardath Albee
FEB
16
2023 Events-Related Predictions: Clearing the Fog
60-minute webinar | sponsored by Cvent
FEB
21
5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet
FEB
23
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
MAR
2
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
MAR
10
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
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