 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, February 14, 2019 |
| Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices | ||||
| There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead. | ||||
|
| Marketers Beware: #BadStockPhotosOfMyJob | ||||
| A hashtag is making the rounds on Twitter, and it's one marketers need to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails. | ||||
|
| Join the Marketing Rebellion, or Get Left Behind: Author Mark Schaefer on Marketing Smarts [Podcast] | ||||
| Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, Marketing Rebellion: The Most Human Company Wins. Rise up to stay ahead in marketing! | ||||
|
| How Well Are You Connecting? Analyzing Engagement Across Target Accounts: A Course | ||||
| Collecting data and interpreting information play a role in any marketing campaign. But precisely what you want to analyze is just a little different with ABM. This new course shows you the key metrics to measure to achieve success across your target accounts. Learn more. | ||||
|
| The 20 Biggest Winners on Google Search Last Year [Research] | ||||
| YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research. See which domains fared best on Google Search. | ||||
|
| Your Giant Email Marketing Statistics Guide [Infographic] | ||||
| Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it—and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources. | ||||
|
| Upcoming Events | |||||||||||||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|