MarketingProfs Today: Experiential Gamification | Customer-Centricity | Campaign Measurement | Retail Emails

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In this issue

1.	How-To: How to Use Gamification & Technology for a Better Experiential Marketing Campaign
2.	Podcast: Create a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer
3.	PRO How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
4.	Survey Says: The Retail Email Marketing Tactics Consumers Appreciate Most
5.	Infographic: Top 10 Typography Trends of 2018

Use SEMrush Social Media Poster to publish and schedule posts across major social networks. Track your content's performance in terms of audience activity, engagement rate, likes, shares and views.

How-To

How to Use Gamification and Technology for a Better Experiential Marketing Campaign

By Brett Hyman

Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. Read More

Podcast

Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

SAP Chief Digital Marketing Officer Mika Yamamoto discusses why a human touch in digital transformation is important, and how to set the tone at the top to create a truly customer-centric organization. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More

SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.

Survey Says

The Retail Email Marketing Tactics Consumers Appreciate Most

By Ayaz Nanji

Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. Read More

AT-A-GLANCE

Top 10 Typography Trends of 2018 [Infographic]

By Laura Forer

Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. Read More

event calendar

Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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