MarketingProfs Today: Better Marketing Communications | Emotions and Brand Experiences | DIY PR

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In this issue

1.	How-To: Improve Your Marketing Communications With Insights From Neuromarketing
2.	PRO Take 10: DIY Public Relations in 15 Minutes a Day
3.	Survey Says: The Emotions Associated With Good (and Bad) Brand Experiences
4.	Infographic: The Ultimate Restaurant Marketing Guide

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How-To

Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

By Lawson Abinanti

To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage. Read More

FOR PRO Members

Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Which Emotions Are Associated With Good (and Bad) Brand Experiences?

By Ayaz Nanji

Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment. Read More

AT-A-GLANCE

The Ultimate Restaurant Marketing Guide

By Laura Forer

Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. Read More

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