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In This Issue
+ How-To: Usability Testing on a Dime—A Three-Week DIY Plan
+ PRO Take 10: Three Tools for Website Success
+ Survey Says: Facebook Stats—Five Years of Worldwide Growth
+ Quick Take: Key Steps in the Quest for Quality Links
+ My View: Four Tips to Win the Hearts of Your Email Subscribers
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Advertisement  Time's running out! It's your last chance to register for SocialTech at the Early Bird rate. Don't wait: 2/17 is the final day to take $100 off the regular conference rate. So, register today and join us for serious B2B social media smarts and networking fun in Seattle, March 29-30.
How-To Usability Testing on a Dime: A Three-Week DIY Plan
By Tim Ash
Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks. Read More
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PRO Take 10: Three Tools for Website Success
In just 10 minutes, discover how navigation and layout help people take the actions you want on your website. You'll also learn how to use a wireframe and a mood board to design a website that fits your brand and your story. Read More
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Advertisement  Webinar: Using Customer Insight to Improve Marketing Effectiveness
Join Aberdeen Group and IBM to learn how predictive analytics can increase your return on marketing investment. Discover performance levels other marketers have achieved, and see techniques on how to improve marketing efficiency and accuracy. Register today.
Survey Says
Facebook Stats: Five Years of Worldwide Growth
Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007. Read More
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Quick Take
Key Steps in the Quest for Quality Links
Building quality links is arguably one of the most difficult aspects of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. Read More
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My View Four Tips to Win the Hearts of Your Email Subscribers
By Paul Turnbull
In honor of Valentine's Day, I've pulled together tips to help marketers nurture customer relationships. These tips may seem like relationship advice from Cupid, but they should be applied to email list-building and maintenance. Read More
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ReTweet This
@drbarbarar The 6 Lifelong Laws of Content Marketing: https:////bit.ly/xIpMSi
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Forum Today's Question
By Natalie 2/12/2012 at 6:59 PM
I'm opening a bakery. What research do I need to do to identify my target customers? Go To Question
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Feb 9-23
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