Today's dose of marketing know-how.
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Together with B2B social media management platform
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Today's dose of marketing know-how | Thursday, February 13, 2025
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👋 Hello, Marketer!
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Happy Galentine's Day to all who celebrate! Galentine's Day was created by Parks and Recreation (great comedy show, if you need some levity) and celebrates women's friendship. The spirit of the holiday is doing what makes you happy and expressing gratitude for friends who support you, which is a pretty great message for us all.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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What 600 Marketing Ops Pros Say About the State of Their Profession
Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED
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Why B2B Marketers Need a Social Media Platform That's Built for Them
B2B marketing requires a social media management platform that leverages LinkedIn and is built for B2B engagement. Discover the specialized features that enhance strategy, boost brand authority, and drive measurable business growth.
Download the complete guide ➔
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INFOGRAPHIC
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What's the Difference Between PR and Publicity?
Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic.
See the infographic ➔
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SPONSORED EVENT
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Beyond Email: Tips to Get the Most Out of Marketing Automation
Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Marketing Drives Revenue, and Now You Can Prove It
Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Results From Email
Want higher ROI from your emails? The Real Truth About Email Marketing Master Class makes it easy. From smarter subject lines to compelling CTAs, this 21-lesson class will increase your emails' effectiveness with your very next send. Included with PRO.
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PROFS PICK—SPONSORED
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How can B2B marketers drive business results through social media?
B2B marketers face distinct challenges when leveraging social media for business growth, especially when it comes to proving ROI in terms of revenue. They must ensure their efforts reach the right audience, build brand awareness, establish credibility, and generate demand for their products and services. When done correctly, social media can have a significant impact, driving interest, fostering trust, and creating long-term business opportunities by targeting the right audience with the right message. Staying ahead of emerging trends for 2025 is essential for ongoing success. Platforms like Oktopost, designed specifically for B2B, help teams streamline content distribution, monitor performance, and convert social media interactions into measurable business outcomes, driving lead generation and revenue growth.
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Upcoming Events
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
19
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Session 2 of Content Marketer's Crash Course | presented by Ashley Faus
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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