MarketingProfs Today: Subscriber Personas | Cleaning Up Your Website | ABM Trends

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In this issue

1.	How-To: Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas
2.	PRO Take 10: Nine Things to Remove From Your Website
3.	Survey Says: Account-Based Marketing Trends: Top Channels, Priorities, Challenges
4.	Infographic: Programmatic Advertising: Benefits, Trends, and Solutions

Use SEMrush Social Media Poster to publish and schedule posts across major social networks. Track your content's performance in terms of audience activity, engagement rate, likes, shares and views.

How-To

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

By Yoni Barzilay

Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. Read More

FOR PRO Members

Take 10: Nine Things to Remove From Your Website

In just 10 minutes, we'll ask the tough questions about your website content, including, "You really want people to click that?" We'll show you nine things to remove from your website that will make you want to run (not walk) to your content management system to make changes ASAP. Read More

SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.

Survey Says

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

By Ayaz Nanji

Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. Read More

AT-A-GLANCE

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

By Laura Forer

Unsure whether programmatic advertising is right for you? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read More

event calendar

Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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