MarketingProfs Today: Amp Up Case Study Impact | Facebook Lite | Email Segmentation

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In this issue

1.	How-To: The Psychology of Case Studies: 5 Ways to Amp Up the Impact of Customer Stories
2.	#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
3.	PRO On-Demand Seminar: How to Get the Most ROI Out of Each Content Marketing Asset
4.	Survey Says: The Impact of Email List Segmentation on Engagement
5.	Infographic: The Complete Guide to Facebook Ad Targeting

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How-To

The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

By Alex Moscow

Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general. Read More

FOR PRO Members

On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset

Learn how to be more efficient with the content you create by reusing it in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Impact of Email List Segmentation on Engagement

By Ayaz Nanji

Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp. Read More

Quick Take

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

By Christian Neri

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read More

AT-A-GLANCE

The Complete Guide to Facebook Ad Targeting [Infographic]

By Laura Forer

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read More

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