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In This Issue
+ How-To: Five Trends B2B Marketers Need to Understand in 2012
+ PRO Seminar: How to Drive Real Revenue With Social Media Marketing
+ Survey Says: What Others Like (and Dislike) About Your Tweets
+ Quick Take: How Two Brands Found Their Social Voice
+ My View: The Evolution of Social Business [Infographic]
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Advertisement  Time's running out! It's your last chance to register for SocialTech at the Early Bird rate. Don't wait: 2/17 is the final day to take $100 off the regular conference rate. So, register today and join us for serious B2B social media smarts and networking fun in Seattle, March 29-30.
How-To Five Trends B2B Marketers Need to Understand to Succeed in 2012
By Chris Chariton
What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come. Read More
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PRO PRO Seminar: No BS Social Media--How to Drive Real Revenue With Social Media Marketing
This Thursday, discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value. Read More
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Advertisement  Webinar: Using Customer Insight to Improve Marketing Effectiveness
Join Aberdeen Group and IBM to learn how predictive analytics can increase your return on marketing investment. Discover performance levels other marketers have achieved, and see techniques on how to improve marketing efficiency and accuracy. Register today.
Survey Says
What Others Like (and Dislike) About Your Tweets
Twitter users say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. Read More
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Quick Take
How Two Brands Found Their Social Voice
Who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Learn how two big brands in media and fashion found their social voice. Read More
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My View The Evolution of Social Business [Infographic]
By Haydn Shaughnessy
People say 2012 is the year of social business—making social sound like a passing fad. But the origins of the "social business movement" go back a long way, giving it far more momentum and much deeper roots than people realize. Read More
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@socialrobinson Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI https:////j.mp/z4yRk4 via @nichole_kelly @jasonfalls
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Forum Today's Question
By kevincarldavis 2/10/2012 at 7:55 AM
How can our church ministry raise money to fund our slot on Christian Television? We want to make participation affordable so everyone can get involved. Go To Question
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Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing
Feb 14
 FREE Seminar—Jumpstart Your 2012 Video & Social Media Marketing Strategy
Feb 16
 PRO Seminar—No BS Social Media: How to Drive Real Revenue with Social Media Marketing
Feb 21
 FREE Seminar—Four Ways to Supercharge Your Content Marketing with Digital Audio Content
Feb 23
 PRO Seminar—How to Build Personas that Persuade Buyers and Increase Sales
Mar 9
 Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15-28
 MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
Mar 29-30
 SocialTech 2012—Seattle, WA fewer than 65 seats left, register today to secure yours!
 
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