Today's dose of marketing know-how.
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Together with B2B social media management platform
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Today's dose of marketing know-how | Wednesday, February 12, 2025
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👋 Hello, Marketer!
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By now, you probably get that I'm a big fan of the moon. And tonight is another full moon! It's commonly called the Snow Moon in the US because February can be a snow-heavy month. It also has animal names in many Indigenous cultures, including Eagle Moon, Bear Moon, Racoon Moon, Groundhog Moon, and Goose Moon!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap.
Read more ➔
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COMMUNITY | TESTIMONIAL
"You have to watch this webinar on marketing email analytics. Such great content and actions you can take now!"
—Anonymous survey response from January's Measuring What Matters series. Watch now!
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SPONSORED
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Why B2B Marketers Need a Social Media Platform That's Built for Them
B2B marketing requires a social media management platform that leverages LinkedIn and is built for B2B engagement. Discover the specialized features that enhance strategy, boost brand authority, and drive measurable business growth.
Download the complete guide ➔
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RESEARCH
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What's Holding Enterprise Marketers Back From Data Analytics Success?
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
Check out the study findings ➔
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MARKETINGPROFS EVENT
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AI Friday Forum
New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and how can you best use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Unraveling the Mysteries of Marketing Attribution
In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Maximize Customer Lifetime Value
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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PROFS PICK—SPONSORED
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How can B2B marketers drive business results through social media?
B2B marketers face distinct challenges when leveraging social media for business growth, especially when it comes to proving ROI in terms of revenue. They must ensure their efforts reach the right audience, build brand awareness, establish credibility, and generate demand for their products and services. When done correctly, social media can have a significant impact, driving interest, fostering trust, and creating long-term business opportunities by targeting the right audience with the right message. Staying ahead of emerging trends for 2025 is essential for ongoing success. Platforms like Oktopost, designed specifically for B2B, help teams streamline content distribution, monitor performance, and convert social media interactions into measurable business outcomes, driving lead generation and revenue growth.
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