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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, February 12, 2020 |
| The Rise of Experiential Marketing: Beyond a Buzzword | ||||
| A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar. Read on to find out more. | ||||
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| When Marketing Enters the Boardroom, How Can Agencies and Clients Respond? | ||||
| No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift? | ||||
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| Intensive Full-Day Workshops at MarketingProfs B2B Forum | ||||
| MarketingProfs event | ||||
| Whether you're new to a tactical subject and want to grow your knowledge fast—or you're an experienced marketer aspiring to greater leadership status—you have access to intensive, hands-on workshops designed with your needs in mind. Learn more. | ||||
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| Email Benchmarks for 19 Key Industries [Study] | ||||
| The overall email open rate last year across 19 industries was 17%, according to recent research. Check out the average open, clickthrough, unsub, and bounce rates for each industry. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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