MarketingProfs Today: Updating Your Website | Predictive Analytics | IT Buyer Behavior | Snapchat Live

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In this issue

1.	How-To: Five Ways to Keep Your Website Relevant in 2018
2.	PRO New Live Seminar: Predictive Analytics for Social Media Marketers
3.	Survey Says: IT Buyer Behavior: Top Research Channels and Loyalty Drivers
4.	#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories
5.	Infographic: The Top Three Reasons Sales and Marketing Alignment Is Off

Use SEMrush Social Media Poster to publish and schedule posts across major social networks. Track your content's performance in terms of audience activity, engagement rate, likes, shares and views.

How-To

Five Ways to Keep Your Website Relevant in 2018

By Brian Byer

For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond. Read More

FOR PRO Members

New Live Seminar: Predictive Analytics for Social Media Marketers

Reserve your spot for this upcoming Teach Me How seminar and you'll learn how to extract social media data from social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More

SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.

Survey Says

IT Buyer Behavior: Top Research Channels and Loyalty Drivers

By Ayaz Nanji

IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks. Read More

Quick Take

#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week

By Christian Neri

Snapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad unit; Facebook tech determines user socioeconomic status; more. Read More

AT-A-GLANCE

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

By Laura Forer

If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares. Read More

event calendar

Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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