MarketingProfs Today: Mobile a Must in Markering Plans | Twitter's New Algo | Tackle Data

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In this issue

1.	How-To: Ignoring Mobile? Then Say Goodbye to Your Marketing Plan
2.	#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Stop Paying Lip Service to Data and Start Actually Tackling It
5.	Survey Says: The Most Popular Times for Using Chat and Dating Apps

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Ignoring Mobile? Then Say Goodbye to Your Marketing Plan

By Paul Ruppert

When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile into your marketing plan. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.

Survey Says

By Ayaz Nanji

The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen. Read More

Quick Take

#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup

By Christian Neri

Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Read More

My View

Stop Paying Lip Service to Data and Start Actually Tackling It

By Corinne Sklar

Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, marketing campaigns will suffer. Read More

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