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In This Issue
+ How-To: The Most Important Element for Increasing Leads and Sales
+ Podcast: Fun With Data Science: John Foreman of MailChimp
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Quick Take: Sweep Up More Fans With These Three Tactics
+ Survey Says: CMOs Are Struggling to Master Omni-Channel Marketing
+ My View: Explainer Videos Are for Marketers Who Can't Explain
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Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To The Most Important Element for Increasing Leads and Sales
By Tom Pick
The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers. Read More
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Podcast Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts
By Kerry O'Shea Gorgone
MailChimp's chief data scientist explains what "data science" is and how it affects marketing, product development, and more. He offers marketers concrete tips for crunching numbers to turn data into insights. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
CMOs Are Struggling to Master Omni-Channel Marketing
By Ayaz Nanji
Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report. Read More
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Quick Take
Sweep Up More Fans With These Three Tactics
By Tim McMullen
Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience. Read More
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My View Explainer Videos Are for Marketers Unable to Explain
By Barry Feldman
The explainer-video marketing trend is dreadful. Here's why. Read More
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Feb 13
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 Virtual Conference—Content Marketing: Create and Execute Killer Content 3 online sessions
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 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
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 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
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 PRO Seminar—The Chemistry of the Landing Page
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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