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In This Issue
+ How-To: Outbound vs. Inbound Marketing, and Creating Content
+ PRO Take 10: How to Humanize Your Brand With Video
+ Survey Says: Taking a Break From Facebook: Most Users Have Done It
+ Quick Take: Customer Relationships: Breaking Up Is Hard Infographic]
+ My View: 9 Common Phrases Made Great by Using 'You' Instead of 'We'
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Advertisement  Your webinar can feature fantastic technology and clever, endearing headlines and images, but it will all mean nothing if you don’t moderate it well. Read "5 Steps to Moderating a Webinar" to learn how to deliver a great webinar regardless of budget.
How-To Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)
By Sid Smith
This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?" Read More
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PRO Take 10: How to Humanize Your Brand via Video
Put away jargon and corporate lingo, because you now have a better way to connect with your customers! In just 10 minutes, you'll learn a fresh approach to developing relevant and appealing video content that connects with your customers. Read More
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Survey Says
Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point
By Lenna Garibian
Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more. Read More
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Quick Take
Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]
Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships. Read More
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My View Nine Common Phrases Made Great by Using 'You' Instead of 'We'
By Tim Riesterer
Just making the simple change of using "you" in your marketing lets your customers know they are the focus of your business. Here are nine common phrases that you can start changing today. Read More
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