Today's dose of marketing know-how.
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Together with B2B social media management platform
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Today's dose of marketing know-how | Tuesday, February 11, 2025
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👋 Hello, Marketer!
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Today is Thomas Edison's birthday, International Day of Women and Girls in Science, and National Inventors' Day. To celebrate, here's a fun fact! Evelyn Berezin invented the Data Secretary, the first commercially available Word Processor. And then she created her own company, Redactron, to manufacture and market it in the '70s!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Five Marketing Strategy Frameworks to Choose From for Business Success
Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.
Read more ➔
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COMMUNITY | QUOTE
"It's quite fun to do the impossible."
—Walt Disney
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SPONSORED
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Why B2B Marketers Need a Social Media Platform That's Built for Them
B2B marketing requires a social media management platform that leverages LinkedIn and is built for B2B engagement. Discover the specialized features that enhance strategy, boost brand authority, and drive measurable business growth.
Download the complete guide ➔
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RESEARCH
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How Generative AI Is Actually Benefiting Enterprise Companies
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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AI Friday Forum
New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and how can you best use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.
Save your spot ➔
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INFOGRAPHIC
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How Mobile Phones Hurt Work Productivity
What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Pre-Launch Checklist
There are only so many hours in a day... and only so many dollars in a budget. So choose your spend wisely. Before your next campaign, lay a solid foundation—from budget planning to promotion and beyond—with the Digital Brand Activation Working Webinar Series. Included with a PRO membership.
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PROFS PICK—SPONSORED
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How can B2B marketers drive business results through social media?
B2B marketers face distinct challenges when leveraging social media for business growth, especially when it comes to proving ROI in terms of revenue. They must ensure their efforts reach the right audience, build brand awareness, establish credibility, and generate demand for their products and services. When done correctly, social media can have a significant impact, driving interest, fostering trust, and creating long-term business opportunities by targeting the right audience with the right message. Staying ahead of emerging trends for 2025 is essential for ongoing success. Platforms like Oktopost, designed specifically for B2B, help teams streamline content distribution, monitor performance, and convert social media interactions into measurable business outcomes, driving lead generation and revenue growth.
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Upcoming Events
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FEB
12
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60-minute Opening Keynote session of our 10-week series, Content Marketer's Crash Course | presented by Andy Crestodina
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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