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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, February 11, 2020 |
| Upskilling: How Professional Development Can Improve Company Performance and Employee Retention | ||||
| Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Reap the benefits of having loyal, motivated, and skilled employees. | ||||
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| How to Get Your Competitive-Intelligence Initiative to the Top of the C-Suite's Priority List | ||||
| sponsored article | ||||
| Competitive intelligence (CI) generates actionable insights that are invaluable for determining marketing strategy, defining a product road map, and executing marketing campaigns that generate revenue, but CI initiatives often get deprioritized. Here's how to get the C-suite to make CI a priority. | ||||
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| Show the PR Love: How to Build Relationships With the Media | ||||
| For PR professionals, and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship with the media. | ||||
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| Do You Struggle With Strategy and Planning? | ||||
| MarketingProfs event | ||||
| Your marketing career depends on your ability to translate business goals into marketing strategy that scales—thanks to expert planning. This intensive, hands-on workshop at the 2020 MarketingProfs B2B Forum will set you on your way to strategy and planning success. Learn more. | ||||
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| The State of B2B Account-Based Marketing [Study] | ||||
| Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA. Check out findings from the study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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