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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, February 11, 2019 |
| How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads | ||||
| If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win business. | ||||
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| Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle | ||||
| Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan. | ||||
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| Analyzing Your Demand Generation Programs and Campaigns: A Course | ||||
| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Ready to get started? | ||||
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| Five Marketing Tips Worth Stealing From Small-Company Marketers | ||||
| Are there things small-company marketers are doing, sometimes out of necessity, that we should all consider incorporating into our routines? Take a page from the book of small-company marketers—and you just might be surprised by the results. | ||||
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| How Important Are Online Reviews for Local Businesses? [Research] | ||||
| Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research. Check out these 4 charts. | ||||
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| 16 Planning Tips for Tradeshow Success [Infographic] | ||||
| Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success. | ||||
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