MarketingProfs Today: Social Media Enlightenment | Gain Cred With Millennials | Performance Marketing

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In this issue

1.	How-To: Five Twitter Mantras: How Not to Be Unenlightened on Social Media
2.	Quick Take: How to Gain Credibility Among Millennials: 3 Quick Show-and-Tell Tips
3.	PRO Today's Seminar: Secrets to Successful Data-Driven Marketing
4.	My View: The State of Performance Marketing: What You Need to Know for 2016
5.	Survey Says: Mobile App Revenue Forecast: Spend Trends Through 2020

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Five Twitter Mantras: How Not to Be Unenlightened on Social Media

By Ed Morgan

Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're in the dark? Read More

FOR PRO Members

Today's PRO Seminar: Secrets to Successful Data-Driven Marketing

As a B2B marketer, you'll learn how to maximize business value from data about customers and prospects. We'll look at new data sources, ways to keep data clean and fresh, and the top 5 data applications in B2B. We'll also review three case studies of companies that successfully applied data to fuel sustainable business growth. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.

Survey Says

Mobile App Revenue Forecast: Spend Trends Through 2020

By Ayaz Nanji

Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent forecast from App Annie. Read More

Quick Take

How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

By Matt Langie

Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. Read More

My View

The State of Performance Marketing: What You Need to Know for 2016

By James Smith

What does the performance marketing landscape look like right now? We recently commissioned a study to find out how brands are overcoming challenges and investing in performance marketing this year. Read More

event calendar

Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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