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In This Issue
+ How-To: These 5 Habits of Curators Will Make You a Smarter Marketer
+ Podcast: How Happy Employees Make for Better Marketing: Chris Reimer
+ PRO How-To Guide: How to Create the Ultimate Case Study
+ Survey Says: Consumers' Favorite Fashion Retailers
+ My View: You Should Lose a Little Control & Trust Automated Personalization
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Advertisement  The Employee, A New Content Marketing Distribution Channel. Learn how to increase social engagement, lead generation and social selling through this new channel. Download new eBook
How-To These Five Essential Habits of Curators Will Make You a Smarter Marketer
By Rohit Bhargava
These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action. Read More
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Podcast How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts
By Kerry O'Shea Gorgone
Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers should care whether their workers are happy. Read More
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PRO How-To Guide: How to Create the Ultimate Case Study
In this 28-page guide, you’ll find an 8-step plan for creating the ultimate case study—one that meets both your goals and prospects' needs. Learn to set the right goal for the results you want and find the right subject to write about; also, get tips for spreading the word about your case study... and much more! Read More
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Advertisement  5 Steps To Launching An Employee Advocacy Program. Learn how to leverage your employees to increase social engagement, lead generation and social selling through this new channel. Download eBook
Survey Says
Consumers' Favorite Fashion Retailers
By Ayaz Nanji
Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information. Read More
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My View Four Reasons to Lose a Little Control and Trust Automated Personalization
By Jonas Dahl
Automated personalization delivers huge wins for marketers, but few use it. Here are four reasons why marketers should. Read More
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