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In This Issue
+ How-To: Content Marketing Took Us to the Moon: What It Teaches Us Now
+ Survey Says: Digital Marketing Trends: More Money Going to Proven Channels
+ PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
+ Infographic: The Six Insider Secrets of Contagious Content
+ My View: The Human Voice Is Sales' and Marketing's Biggest Blind Spot
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To How Content Marketing Took the World to the Moon, and What It Teaches Us Today
By David Meerman Scott
The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s. Read More
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PRO PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Digital Marketing Trends: More Money Going to Proven Channels
By Ayaz Nanji
Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report. Read More
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The Six Insider Secrets of Contagious Content [Infographic]
By Verónica Maria Jarski
Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in this infographic. Read More
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My View The Human Voice Is Sales' and Marketing's Biggest Blind Spot
By Irv Shapiro
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem. Read More
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