MarketingProfs Today: Get Traffic to Your Content | Innovation Tips | Small Biz Priorities

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In this issue

1.	How-To: How to Get More Organic Traffic to Your Content
2.	Podcast: Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: Small Business Owners' Top Marketing Priorities and Challenges in 2016
5.	My View: Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Get More Organic Traffic to Your Content

By Nick Chowdrey

You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it. Read More

Podcast

Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Chris Penn, VP of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares valuable tips for driving innovation. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.

Survey Says

Small Business Owners' Top Marketing Priorities and Challenges in 2016

By Ayaz Nanji

Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft. Read More

My View

Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

By Joshua Reynolds

This year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends. Read More

event calendar

Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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