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In This Issue
+ How-To: How a Local Business Can Do Better Online in Five Easy Steps
+ Survey Says: Email Marketing Tactics: What Worked (What Didn't) in 2013
+ PRO: PreZentation Techniques for Low-Stress, Confident Public Speaking
+ Infographic: What Does Social Media Growth Look Like?
+ My View: Can Your Customers Hear You?
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To How a Local Business Can Do Better Online in Five Easy Steps
By Alesia Krush
Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan. Read More
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PRO Seminar: PreZentation Techniques to Reduce Public Speaking Stress, Increase Confidence
This seminar is perfect for professionals who want to place their trust in something more effective than picturing their audience in underwear. Join us to learn techniques for calming your mind and preparing yourself to speak with confidence and authority. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Email Marketing Tactics: What Worked (and What Didn't) in 2013
By Ayaz Nanji
Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than nonpersonalized mailings, according to a recent report. Read More
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Quick Take
What Does Social Media Growth Look Like? [Infographic]
By Verónica Maria Jarski
Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media. Read More
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My View Can Your Customers Hear You?
By Steve Woodruff
You've been calling, emailing, tweeting, blogging, and advertising, but it all seems to just disappear into the void. Is anyone listening to you? Read More
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Feb 11
 FREE Seminar—Lead Gen in the Age of the Self-Directed Buyer
Feb 13
 PRO Seminar—PreZentation Techniques to Reduce Public Speaking Stress
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and Execute Killer Content 3 online sessions
Feb 18
 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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