MarketingProfs Today

Thursday, February 1, 2024

📋 Table of Contents

1. Four B2B Content Types and When to Use Them in the Buyer's Journey

2. Do You Market to B2B Audiences? from lead gen to branding

3. Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy

4. Email Marketing Friday Forum MarketingProfs online event

5. The State of B2B Marketing Pipeline Growth in 2024

6. What to Prioritize in Marketing? MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

Four B2B Content Types and When to Use Them in the Buyer's Journey
article
Four B2B Content Types and When to Use Them in the Buyer's Journey
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
podcast from the archives
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start. Read more and listen in. »
Email Marketing Friday Forum
MarketingProfs online event
Email Marketing Friday Forum
Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these 3 outstanding sessions. »
The State of B2B Marketing Pipeline Growth in 2024
infographic
The State of B2B Marketing Pipeline Growth in 2024
What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals? Check out the infographic. »
What to Prioritize in Marketing?
MarketingProfs Working Webinar for PRO Members
New product in the works? Marketer, your company needs you to build the buzz! But... how, exactly? Pam Didner reveals it all in her PRO-level Working Webinar, How to Build a Successful GTM Marketing Plan. Sharpen your pencil, print out the workbook, and fill your beverage... for this four-part workshop.
You'll be polishing your GTM plan in no time
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
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Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »
How to Gain Managerial Approval for Your Go-to-Market Strategy »
Fundamental Change Is Coming to B2B Marketing in 2024 »
Upcoming Events
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Using AI to Create Better Video Content, Faster
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Email Marketing Friday Forum
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