MarketingProfs Today: Bad vs. Good Jargon | Personalizing Email at Scale | High-Growth Sales Strategies

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In this issue

1.	How-To: How to Use Jargon for Good, Not Evil, in Your Content and Marketing
2.	Podcast: How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Marketing Smarts
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix/a>
4.	Survey Says: Sales Strategies of High-Growth Companies
5.	Infographic: How to Convert Mobile Browsers to Buyers

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How-To

How to Use Jargon for Good, Not Evil, in Your Content and Marketing

By Derek Slater

Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all. Read More

Podcast

How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

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Survey Says

Sales Strategies of High-Growth Companies

By Ayaz Nanji

High-growth companies are more likely than lower-growth ones to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg. Read More

AT-A-GLANCE

How to Convert Mobile Browsers to Buyers [Infographic]

By Laura Forer

Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that. Read More

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