MarketingProfs Today: 4 Segmentation Tips | Display Ad Eye-Tracking | Memorable Moments

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In this issue

1.	How-To: Four Practical Segmentation Tips for B2B Marketers
2.	Survey Says: Eye-Tracking Study: How Consumers View Display Ads
3.	PRO Seminar: Content, Conversions, and Lead Generation
4.	My View: Memorable Moments Enrich Customer Relationships
5.	Infographic: How Agile Marketers Operate

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

How-To

Four Practical Segmentation Tips for B2B Marketers

By Ed King

Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment. Read More

FOR PRO Members

PRO Seminar: Content, Conversions, and Lead Generation

This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More

Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.

Survey Says

Eye-Tracking Study: How Consumers View Display Ads

By Ayaz Nanji

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Read More

Quick Take

How Agile Marketers Operate [Infographic]

By Verónica Maria Jarski

Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing. Read More

My View

Memorable Moments Enrich Customer Relationships

By David Trice

Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. Read More

event calendar

Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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