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In This Issue
+ How-To: Five Tips for Implementing a Successful QR Code Campaign
+ PRO: Tame the Giant—The Complete Guide to Facebook Marketing
+ Survey Says: Inc. 500 Social Media Use—Facebook Up; Blogging Down
+ Quick Take: Three Ways to Optimize Your Online Content Program
+ My View: Marketing Smarts—Making the Most of the Mobile Moment
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How-To Five Tips for Implementing a Successful QR Code Campaign
By Michelle Eichhorn
QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. Read More
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PRO Tame the Giant: The Complete Field Guide to Facebook Marketing
Get the most out of your Facebook presence with our new, 55-page guide to Facebook marketing. You'll discover the top tools, tactics, and strategies to consistently improve your efforts. Plus, it includes plenty of B2B and B2C examples, so you get the information you need to succeed. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Inc. 500 Social Media Use: Facebook, LinkedIn Up; Blogging Down
Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies. Blogging among the Inc. 500 has fallen over the past year, as companies appear to be shifting toward social platforms, such as Facebook, Twitter, and LinkedIn. Read More
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Quick Take
Three Ways to Optimize Your Online Content Program
In a world of short attention spans, massive filtering, and endless articles, you'll need a support system to ensure your content has a fighting chance. Here are three ways to optimize your blog and extend the life of its content. Read More
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My View Marketing Smarts Podcast: Making the Most of the Mobile Moment
By Matt Grant
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. Read More
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ReTweet This
@RossHudgens New Blog Post: Utilizing Second Tier Link Building For Massive ROI https:////bit.ly/wWu7Ws
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Forum Today's Question
By kstone1110 1/30/2012 at 11:16 PM
I am starting a hockey tournament company. What would be a catchy and to-the-point name for the company? Any ideas? Go To Question
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Feb 2
 FREE Seminar—B2B Social Media Power Hour
Feb 7
 FREE Seminar—Optimizing the Customer Journey: Strategy and Case Study
Feb 9
 PRO Seminar—Growing & Engaging Your Subscribers, Fans, and Followers
Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
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 MarketingProfs User Conference—register to reserve your FREE spot
Feb 16
 PRO Seminar—No BS Social Media: How to Drive Real Revenue with Social Media Marketing
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 Content Marketing Virtual Conference—3 great sessions sign up for free
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 MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
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 SocialTech 2012—Seattle, WA fewer than 65 seats left, register today to secure yours!
 
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